![thumb.gif](https://images.squarespace-cdn.com/content/v1/5bbddbee7a1fbd0ee0728b5e/1539170000376-7UZ3R7KB401M4JSRE337/thumb.gif)
EX•PLAY•RIMENT Identity
EX•PLAY•RIMENT is an educational play centre for kids aged 3 to 12. Their main philosophy is about learning through experimentation and play. By following this philosophy, they aim to change children’s perception of learning from a boring task to something that is fun and enjoyable.
The identity designed for EX•PLAY•RIMENT embodies their dedication to experimentation and play as a catalyst for learning. Along with the bright colour scheme, a sense of playfulness is added by incorporating fluid and organic shapes for the logotype and supporting graphic elements.
![1_BusinessCards.jpg](https://images.squarespace-cdn.com/content/v1/5bbddbee7a1fbd0ee0728b5e/1539341618073-3VB0Y02L8DZZN9T4JMMX/1_BusinessCards.jpg)
![1_Envelopess.jpg](https://images.squarespace-cdn.com/content/v1/5bbddbee7a1fbd0ee0728b5e/1539341786708-FB6MX17LYQZVWJK4RUSI/1_Envelopess.jpg)
![1_Letterhead.jpg](https://images.squarespace-cdn.com/content/v1/5bbddbee7a1fbd0ee0728b5e/1539342060167-1SBETR3TX0LZJLVFDUM9/1_Letterhead.jpg)
![1_Web1.jpg](https://images.squarespace-cdn.com/content/v1/5bbddbee7a1fbd0ee0728b5e/1539321658083-261Q8EKOI027AHZRS7HW/1_Web1.jpg)
![1_Web2.jpg](https://images.squarespace-cdn.com/content/v1/5bbddbee7a1fbd0ee0728b5e/1539321675351-T0L843RVRSJHHGA0PFMO/1_Web2.jpg)
![1_Web3.jpg](https://images.squarespace-cdn.com/content/v1/5bbddbee7a1fbd0ee0728b5e/1539321691466-VW0XLUXWEYNNL662F7VF/1_Web3.jpg)
![](https://images.squarespace-cdn.com/content/v1/5bbddbee7a1fbd0ee0728b5e/1539322145579-UIJL1PUNA3XF92903OXH/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/5bbddbee7a1fbd0ee0728b5e/1539322200515-JZ42SF4UZ4TDJM0PLEW3/image-asset.jpeg)